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Events

Zoomark runs digital preview

Rachel WoodBy Rachel WoodNovember 2, 20212 Mins Read
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Zoomark International is all set to welcome visitors from around the world to the in-person event in Bologna, Italy from November 10-12, and is offering an online preview from tomorrow (Wednesday) until November 9.

Four-hundred-and-fifty exhibitors – 60% of them from outside Italy – will be displaying about 400 new products at the show, organised by BolognaFiere with the support of Assalco (National Association of Pet Food and Pet Care Companies), ANMVI (National Association of Italian Veterinary Doctors), the Emilia-Romagna regional administration and the Operational Secretariat of Promopet.

Zoomark is returning as an in-person event, bringing forward the trade fair that was initially postponed until May next year due to the pandemic emergency.

The 2021 edition will feature a packed programme of conventions and meetings, and a new exhibition layout that combines functionality with compliance with anti-covid regulations to enable exhibitors and operators to experience the exhibition safely.

Thanks to digital technology, the fair is also expanding its boundaries and areas of usability: Zoomark Digital Session, in the week leading up to the event, offers a digital platform for meetings between exhibitors and international buyers, distributors and retailers in the specialist and grocery retail channels.

The platform, hosted on B2Match at zoomark-digital-on-site.b2match.io/ is already active and enables users to create their own exhibitor or buyer profile. Since October 18, it has been possible to view the list of registered companies and operators and select those of interest thanks to advanced search filters in order to compile a personalised agenda, schedule meetings to take place in digital form from November 3 to 9, and arrange in-person appointments in Bologna during the days of the exhibition.

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Rachel Wood

Rachel Wood, graphic designer. More than 40 years ago, I was one of the first females to be offered an apprenticeship within the printing industry. I've worked on record sleeves, DVD covers and various magazines throughout my career. In my spare time I collect movie posters and attend comic cons, I keep fit (and sane) with gardening and strength & conditioning training.

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