The British Equestrian Trade Association and its members – retailers and manufacturers – are joining forces for this year’s BETA Safety Week, which is back to drive home the importance of correctly-fitted, fastened and up-to-standard safety gear and equipment such as body protectors, riding hats, hi-viz, footwear and stirrups.
The event runs from March 28-to April 5 – a little earlier than previous years – so that it is perfectly timed for the start of the competition season. BETA will also be working in collaboration with Air Ambulance UK for the first time to reflect the work that it does among the equestrian community.
All BETA retail members have been invited to participate and those signing up to take part have received branded merchandise to help highlight the campaign to customers. Each one is listed on a dedicated BETA Safety Week page on the trade association’s website, beta-uk.org, so that they can easily be identified and located by consumers.
Retailers can also take part in a the BETA Safety Week in-store display competition to win a gift hamper and manufacturers are invited to supply items of promotional merchandise as prizes for a programme of competitions on Facebook and Instagram.
This year’s campaign will also see the launch of the BETA Roy Burek Hat Fitter of the Year competition, with the winner announced at the BETA International trade show in 2021.