Rosewood Pet Products is bringing one of Britain’s best-loved character brands into the pet category with a new range of Mr Men Little Miss dog toys.
The nine-strong collection comprises six plush toys and three latex designs, including Mr Tickle with distinctive extra-long rope arms for tugging and shaking, Mr Greedy with a hidden treat pocket, and Mr Strong, designed for rougher play. Mr Happy, Little Miss Naughty and Little Miss Sunshine offer latex options for throwing and fetching, while Mr Messy, Little Miss Giggles and Little Miss Princess bring character-led plush designs with squeakers and interactive elements. RRPs range from £6-£11.
Retailers got their first glimpse of the new range at the recent PATS show, with pre-orders placed ahead of the full product launch in January 2027.
The Mr Men Little Miss brand is currently in a four-year programme of new content and development, including new animated series and a feature film planned for 2028. Season 1 of the new short-form animated content has generated almost 2 million YouTube views, with Season 2 launched in July 2026 with 12 brand-new episodes.
Kate Burnett, senior category manager at Rosewood Pet Products, said: “Everyone has a Mr Men or Little Miss character inside them, and we think the same is true of dogs.
“The idea behind the collection is simple: find the character that best matches your dog. Is your dog a Mr Greedy because they are always looking for snacks? A Mr Messy because chaos follows them everywhere? Or perhaps a Little Miss Sunshine who brings happiness wherever they go?”
