Beaphar has relaunched its non-brushing dental range for cats and dogs with new formulas and updated packaging.
The relaunched range covers a variety of formats for both cats and dogs, designed to be used alongside brushing or as part of a regular dental routine where brushing is not possible. Products include Beaphar Plaque Away Dental Powder, Plaque Away Water Additive and Fresh Breath Spray, with key updates focused on improved formulas.
The relaunched range is designed to be easy to shop and simple to merchandise and a range of support materials are available, including social media assets, web banners, enhanced product listings and point-of-sale items.
Dental problems are the number one health issue in dogs in the UK (RVC 2021), and whilst daily brushing is ideal for prevention, many pet owners find it difficult to achieve, says the company.
Beaphar UK marketing manager Claire Edmunds said: “Dental care is one of the most important categories in pet retail, with over half of pet owners purchasing dental products in 2025 (Beaphar survey).
“This relaunch gives retailers an even stronger range to meet that demand. Brushing is an important part of pet dental care, but it’s not always practical for every owner or every pet, so non-brushing options have a vital role to play. We’re confident the improved range will resonate with retailers and customers alike.”
