Fresh dog food brand Years marked its entry into the retail sector with a launch event at Just for Pets’ store in Tamworth, Staffordshire, last weekend.
Shoppers at the store were greeted with balloons, a purple carpet entrance and a Gordon Ramsey lookalike, alongside live cooking events, prize giveaways and expert nutrition demonstrations.
Years’ full product offering, as well as exclusive, limited edition and seasonal recipes, is now available in Just for Pets’ 24 stores.
Just for Pets customers can also enjoy seven days of Years products for their dog for £7 with free shipping.
