Manufacturer The Innocent Hound has launched a series of videos designed to help customers understand the company’s air-dried food process better.
The first film is a brand story, featuring founders and directors Chloe and Justin Heaton, who share the journey of The Innocent Hound and offer a behind-the-scenes look at their Yorkshire factory.
The second and third films are aimed at trade and retail partners, helping them understand the manufacturer’s distinctive air-drying technique and how this method benefits dogs’ health and wellbeing.
Founder Chloe Heaton said: “From day one, we’ve always wanted the very best food for dogs – nutritious and delicious food that supports long, healthy lives.
“Our gentle air-drying process delivers exactly that, whilst offering convenience for owners. We created these films to help tell our story and explain why not all air-drying methods are the same.”
The three-part video series is now available to view via The Innocent Hound’s trade website: www.innocentpetcare.co.uk.
