Hydration supplement Pawer Water has signed a new distribution agreement with We.Pet.
The product’s nano-powder hydration delivery system achieves up to 90% nutrient absorption, surpassing traditional chews or pills, says the company. The new deal will see Pawer Water’s supplement range available to We.Pet’s network of independent retailers.
Founder Nathalie Ohana said: “We see this partnership as a natural fit. As part of the Pet Family, We.Pet has a clear understanding of our products and is perfectly aligned with our market penetration strategy.
“I believe they are the right partner to accelerate our expansion in the UK and reach health-conscious pet parents who want only the best for their dogs.”
We.Pet managing director Daniel Vander added: “We are delighted to welcome Pawer Water to our portfolio. Their award-winning, innovative approach to pet wellness is exactly the kind of world-class product we believe should be available through trusted independent retailers.”