Nestlé Purina PetCare Europe has recruited Andy Murray and a line-up of other pet-owning tennis stars for a European-wide ad campaign for its Purina Pro Plan brand.
The ad campaign breaking today (October 6) features Murray and his puppy Bonnie, plus other tennis legends Jasmine Paolini with her dog Cesare, Çağla Büyükakçay and her cat Izo and couple Gaël Monfils and Elina Svitolina with their dog Wizz.
The campaign, running in United Kingdom, France, Italy, Turkey and Ukraine across TV, out of home, digital, social and shopper channels, spotlights the players’ lives beyond the tennis court as they play and care for their pets with the strapline ‘You don’t need to be a professional to feed your pet like a PRO’.
Purina Pro Plan announced a multi-year partnership with tennis professionals’ ATP Tour earlier this year.
Andy Murray said: “As an athlete, I understand the importance of performance-driven nutrition, and it’s no different when it comes to our pets. Working with Purina PRO PLAN® on this campaign made perfect sense – it reflects my own belief in high standards, routine, and care. This has been a great opportunity to show how the principles that guide us on the court can also shape how we care for our pets.”
Elisa Riboldi, head of marketing at Purina Europe, added: “Pet owners want the best for their pets, but they often feel overwhelmed by advice about nutrition and wellbeing.
“Professional athletes, who understand the importance of health and nutrition to performance, approach caring for their own pets with the same level of focus and dedication. By showcasing how even elite athletes rely on PRO PLAN® for their pets’ nutrition, we’re making premium pet care more approachable and inspiring for pet owners.”
