The Pet & Aquatics Trade Show 2025 (PATS) benefited from the move to Birmingham’s NEC with its highest-ever attendance.
A total of 6,021 people visited across the three days (September 28-30), representing a 70% increase on last year’s exhibition. Under the new ownership of Raccoon Media Group, the largest-ever PATS show also attracted 317 visitors from overseas, up by 169%, and a record number of 445 exhibitors representing 15 countries.
More than two thirds of exhibitors, representing 245 brands, have already booked stand space for PATS 2026, and more than 50 new companies have expressed an interest in exhibiting, say the organisers.
Incoming event director Ian Reynolds said: “The pet industry is such an exciting and dynamic space to be part of right now. I’m genuinely looking forward to collaborating with so many incredible brands and companies – and, most importantly, with the passionate people who work tirelessly to innovate and deliver outstanding products.
“At PATS, we’re committed to matching that passion by investing in the show and the sector. We’re launching a new event app, supporting a dedicated charity partner within the pet industry, and expanding into Halls 3 and 3a to deliver our largest show yet at 14,000sqm.
“We’re also working more closely with PetQuip, the Pet Industry Federation, plus other partners, introducing a Hosted Buyer programme, and strengthening our presence in the international pet market. Together, these steps are designed to ensure PATS continues to be the most valuable and vibrant trade exhibition for our industry – helping you connect, grow and succeed.”
This year PATS co-located with leading equestrian trade show BETA International, giving visitors the chance to experience both events. BETA International 2025, sponsored by Neue Schule, also achieved record-breaking figures with more than 3,075 people attending across the two days, representing a 10% increase on the last BETA International held at the NEC in 2020, and double the number of attendees compared to last year,
PATS 2026 takes place at the NEC Birmingham on 27-29 September 2026. For more information, visit patshow.co.uk.
