National Pet Shop Day is on track to be even bigger in 2025 than in its inaugural year, according to the organisers.
Launched in 2024 by pet healthcare manufacturer Johnson’s Veterinary Products, the campaign aims to spotlight the value of independent pet stores, not just as suppliers, but as pet health and wellbeing hubs offering expert advice and meaningful customer care. Returning on Saturday July 12, more than 400 shops have already registered to take part, more than twice the number of stores than at the same stage last year. The campaign is supported by the Pet Industry Federation (PIF) and the British Independent Retail Association (Bira).
Last year, participating retailers created a range of window displays, free treats, store discounts, in-store fun events and sessions with pet experts. Retailers taking part this year can benefit from downloadable assets and PR support as well as event inspiration and social media content from the campaign’s official toolkit.
Paul Gwynn, managing director at Johnson’s, said: “There’s a real appetite for the campaign, and it’s been wonderful to see how creatively retailers responded last year.
“We set out to create something that would uplift the sector and give independent pet shops a platform, and it’s clear that message is resonating. Shops aren’t just participating, they’re taking real ownership.”
