Pet food manufacturer The Nutriment Company (TNC) has acquired premium raw food supplier The Dog’s Butcher.
The Dog’s Butcher, founded by Joanne and Daniel McMahon, is described as a pioneer of raw dog food in the UK, using hand-picked ingredients sourced locally from the Southwest of England. Its range of products includes more than 100 different minces, chunks and bones. The company supplies more than 150 trade customers.
TNC UK managing director Peter Roy said: “I’ve known Jo and Daniel for many years, and always admired their business. In early days of raw feeding, I was in East Anglia with Anglian Meat Products, they were in the South West doing an excellent job, with great quality products – the pioneers of 80/10/10 and excellent quality ingredients across all their range.
“The Dog’s Butcher range really gives TNC a new exciting range to offer retailers and it’s a real pleasure to welcome them into The Nutriment Company. This is great news for retailers, giving them a real choice with different formats and raw food brands – Nutriment, Natural Instinct and Dibo, available from one manufacturer.”
Joanne McMahon added: “We were delighted when we met with the people from TNC, they really shared our commitment to raw feeding, and the quality of ingredients. They are committed to the Pet Industry and that was really important to us.”
