Premium dog treat supplier JR Pet Products (JR) has been acquired by European-based pet care platform AlphaPet Ventures.
JR was founded in 2012 by Jonathan and Rebecca Davies with seed investment from Stephen Tandy. Following the acquisition, the whole team will stay on board and Jonathan and Rebecca Davies will continue as managing directors of JR.
AlphaPet has a strategy focused on multi-channel distribution, emphasising direct-to-consumer (D2C) sales through its own platforms as well as B2B partnerships with retailers. The company’s portfolio of premium brands includes the recent acquisition of Arden Grange as well as Wolfsblut, Wildes Land, Herrmann’s Manufaktur and Müller’s Naturhof. The purchase of JR is AlphaPet’s fourth acquisition since 2020.
The deal was financed through a combination of equity and debt. Patria Investments, a limited partnership within the Capiton portfolio, acted as lead investor, alongside Venture Stars and existing AlphaPet shareholders. Debt financing was provided by CVC.
Marco Hierling, founder and ceo of AlphaPet, said: “Jonathan and Rebecca have built a fantastic brand. JR is an excellent addition to AlphaPet’s brand portfolio, aligning with our commitment to healthy and premium pet food, while offering a highly complementary product range.”
Fritjof Franz, partner at Capiton, continued: “By partnering with AlphaPet, JR will gain access to AlphaPet’s resources and European distribution network, unlocking substantial potential for future growth.”
Jonathan and Rebecca Davies added: “Our partnership with the AlphaPet team marks an exciting new chapter for JR. Together, we look forward to building on the strength of the brand, supported by our trusted suppliers and customers, to achieve our growth goals in the years ahead.”
