Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. February 2026
    2. January 2026
    3. December 2025
    4. November 2025
    5. October 2025
    6. September 2025
    7. August 2025
    Featured

    PBW News – February 2026

    By David ReesFebruary 10, 2026
    Recent

    PBW News – February 2026

    February 10, 2026

    PBW News – January 2026

    January 12, 2026

    PBW News – December 2025

    December 9, 2025
  • Classifieds
  • Trade Directory
Pet Business World
People

Vital appoints new head of supply chain

Michele SwalesBy Michele SwalesAugust 4, 20202 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

width="180"Specialist wholesaler Vital Pet Group has recruited a new head of supply chain.

Sean Kelly has more than 14 years experience in the pet industry and will be working with teams across the Vital business to bring about operational efficiencies. Also joining the company is Kevin Stewart-Rattray, the new operations manager.

Sean promises to bring a ‘big picture view’ to his role, based on this experience in procurement and supplier management, NPD, operations, manufacturing and retail trading. Having worked in an impressive line-up of companies, including Sinclair Animal & Household Care, Kennelgate and Dobbie’s Garden Centre Group – where he was head of pet – and with previous pet wholesale experience at Pedigree Wholesale, Sean has been warmly welcomed to the Vital business.

“I’m very much looking forward to supporting and developing the team as we implement supply chain improvements across the group to support strategic business plans,” he said.  “We’re anticipating an interesting trading period in these unprecedented times and we’re certainly going to ensure that our operational capacity is fit for purpose, no matter how challenging the environment.”

SPEED AND EFFICIENCY

Group operations director Peter Sutcliffe added: “Sean’s role focuses around increasing the speed and efficiency of the flow of products to the customer.

“The global supply chain has faced significant issues as a result of covid and local suppliers have had to re-evaluate the availability of lines. While that local supply has largely been restored, there are challenges ahead and we want to make sure that we have a robust response and additional capacity in the future – regardless of the scale of the challenge.

“We’re delighted to have someone with Sean’s knowledge and experience join us so we can achieve that aim.”

Kevin Stewart-Rattray has more than 25 years expereince in logistics and warehouse management, working his way up through the ranks. He also has an Institute of Logistics and Transport diploma in logistics and warehousing and is a certified internal auditor of safety, environment and quality management.

He describes Vital as ‘a forward looking company on a journey, which is striving to continually improve’.

“It’s a company where I can acquire new skills and use the wealth of knowledge I’ve gained throughout my career to take the business to the next level,” he said.

 

Previous ArticleDon’t attempt dolphin rescue, warns RSPCA
Next Article Britain getting back to work
Michele Swales

Read Similar Stories

Manufacturers

CSJ recruits new regional sales manager

February 23, 2026
International

Hill’s Pet Nutrition makes new leadership appointment

February 18, 2026
People

Jollyes makes two senior appointments

February 12, 2026
Most Read

New treats line to support retired police dogs

March 4, 2026

Pets to take their place in Italian design showcase

March 4, 2026

Natural VetCare brand relaunched in UK

March 2, 2026
© 2026 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

Pet Business World
Managing Your Privacy

To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Cookie Preferences
  • {title}
  • {title}
  • {title}