More than a quarter of British pet owners cite pet food arriving safely and undamaged as the most important element when buying online, according to a YouGov survey.
The research, commissioned by packaging company DS Smith, spoke to 2,317 British pet owners.
Nicola McNey, sales manager & segment specialist at DS Smith UK, said: “One in five pet owners say they would try a different brand of pet food to their usual purchase if the product’s packaging was sustainable and easy to recycle. Yet, on average, 55% of each e-commerce box is empty.”
DS Smith works with brands using its Made2fit technology, a customisable packaging solution that creates right-size packaging by eliminating void space, helping to lower operational and shipping costs and reduce damage.
Its testing process is based on Drop, Impact, Shock, Crush and Shake (DISCS), intended to replicate the product journey to determine whether a pack can withstand ‘real world’ conditions, so the products arrives in good condition.
Nicola added: “Pet care brands should act now to ensure their packaging is keeping up with shopper habits and arriving in optimum condition. In an increasingly competitive environment, it has never been more important to deliver the best experience to delight shoppers and secure brand loyalty.”
