Facebook Twitter Instagram
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Free Magazine Subscriptions
    Twitter Facebook
    Pet Business World
    • Trade News
      • Distributors
      • International
      • Legislation
      • Manufacturers
      • Other trades
      • Retailers
    • New Products
      • Birds
      • Cats
      • Dogs
      • Small Animals
    • Features
      • Industry Experts
      • Retailer profiles
    • Aquatics
    • Columnists
      • Newshound
      • Reptile Trade Views
    • People
    • Magazines
      1. June 2022
      2. May 2022
      3. April 2022
      4. March 2022
      5. February 2022
      6. January 2022
      Featured

      PBW News – June 2022

      By David ReesJune 15, 2022
      Recent

      PBW News – June 2022

      June 15, 2022

      PBW News – May 2022

      May 5, 2022

      PBW News – April 2022

      April 5, 2022
    • Classifieds
    • Trade Directory
    Pet Business World
    Uncategorized

    Butcher’s invests in data service

    Rachel WoodBy Rachel WoodApril 18, 20192 Mins Read
    Facebook Twitter LinkedIn Email
    Share
    Facebook Twitter LinkedIn Email

    Butcher’s Pet Care has partnered with Atheon Analytics and its multi-retailer SKUtrak service, which provides daily insight into its sales and supply chain.

    Crucially, the service has given Butcher’s the ability to build more effective promotions with key retailer The Co-op.

    Hayley Goddard, Co-op national account manager at Butcher’s, said: “When I joined the Co-op account we could only see internal data for what we sold into the Co-op. We needed visibility of how the Co-op was selling to our customers.

    “SKUtrak made daily data available to us, in an instantly visual and presentable format that everyone in the business can use and understand together. We chose SKUtrak because it meant we could read and react quickly to what was happening within the Co-op.”

    EFFICIENT PROMOTIONS

    In March last year, Butcher’s Pet Care re-launched its dog food and moved into plastic-free and sustainable packaging for its multipack can products.

    She added: “The Butchers rebrand has been supported with in-store promotional activity and we needed to measure whether the newly-promoted brand and SKUs were achieving our aims. SKUtrak has enabled us to do this effectively and provided the data to plan future promotions by understanding the mechanics which are most effective, which prior to using SKUtrak we were unable to do.

    “With the daily alerts I always have a sense of what is going on. More often than not it provides us with reassurance that everything is running smoothly. If my daily email does highlight something unusual, then I can log in from anywhere and get to the granular detail straight away.

    “If something needs resolving internally or with Co-op’s supply team we can easily share what we’re seeing and make informed decisions with confidence.”
     

     

    Share. Facebook Twitter LinkedIn Email
    Previous ArticlePlanting seaweed can reverse biodiversity loss
    Next Article Plant of the Month: Rotala sp. Vietnam H’ra
    Rachel Wood

    Rachel Wood, graphic designer. More than 40 years ago, I was one of the first females to be offered an apprenticeship within the printing industry. I've worked on record sleeves, DVD covers and various magazines throughout my career. In my spare time I collect movie posters and attend comic cons, I keep fit (and sane) with gardening and strength & conditioning training.

    Read Similar Stories

    Uncategorized

    Going nuts with glitter!

    April 25, 2019
    Uncategorized

    Robot dog supports dementia sufferers

    April 25, 2019
    Uncategorized

    Prizes to be won with Mars

    April 25, 2019
    Most Read

    Fish4Pets supports dogs at work

    June 24, 2022

    Simply2 expands dog treat range

    June 24, 2022

    Trixie widens bird range

    June 24, 2022
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • OvertheCounter
    • Pest Magazine

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
    explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
    ppwp_wp_session30 minutesNo description
    tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
    SAVE & ACCEPT
    Powered by CookieYes Logo