Beaphar has rebranded its herbal calming range under a new identity – Beaphar StressLess
The packaging has been redesigned to be clearer and more engaging, with icons highlighting the key moments when StressLess can be used. The new-look range also includes a wholly new product, the Beaphar StressLess Diffuser.
The Diffuser is designed to provide continuous relief within a room and is suitable for multi-pet households. The solution joins a range of products in the StressLess portfolio, including calming collars, spot-ons, tablets, sprays and treats featuring natural herbs such as lavender, valerian, limetree blossom, hops, melissa (lemon balm) and rosemary
UK Marketing Manager Claire Edmunds said: “Stress is something most pets will experience at some point, and we’ve relaunched our popular herbal calming range as StressLess to make it easier for owners to find the support their pets need, in a format that works for them.
“The development of the new StressLess Diffuser is an especially exciting addition to the home of a stressed cat or dog. Our research shows that pet owners tend to give three calming products at the same time and 58% would prefer to use these products from the same brand (Beaphar survey). By offering a choice of formats in the StressLess range, retailers can easily meet these needs.”
A range of in-store materials and digital assets are available to retailers, including a dedicated counter display unit.
