Dutch organic pet food brand Yarrah has set up a UK subsidiary.
The company, which is also celebrating its 30-year anniversary, is looking to drive distribution in the British market following a decade of growth of organic sales.
Yarrah offers a wide range of organic pet food, including plant-based recipes for dogs, and virtually all of its packaging is recyclable, the company claims. In 2018 it became a B-Corp brand, meaning it has been classified as a business acting more compassionately as a force for good. The UK business will be based in Cirencester, Gloucestershire, and the company believes there is a significant opportunity to appeal to UK customers.
Chief executive Bas van Tongeren predicts that organic sales in the UK will accelerate in line with those of other European markets.
“The organic category in the UK is now worth over £3bn and has grown each year since 2008,” he said. “British people are more than ever concerned about health and quality food and this naturally extends to their pets.”
Yarrah UK’s director Ben Hutton added: “Organic food has been shown to be really good for the health of your pet, and also for the planet. Pet owners increasingly want pet food brands to not only provide top quality nutrition but also sustainable recipes and packaging.”
