Ruffwear UK is honouring the memory of “Max the Miracle Dog” by donating a portion of sales to charity for the remainder of the year.
Max the Miracle Dog, also known as Max Out in The Lake District, passed away earlier this month. With his owner Kerry Irving, Max was famed all over the world for his work as a therapy dog and for his fundraising and awareness-raising efforts.
In recognition, Ruffwear has pledged to donate 5% of all sales of the Campfire Orange Front Range Harness, Leash and Collar collection for the remainder of this year to Max’s charities. Orange is the colour Max always wore to set him apart from his brothers Paddy and Harry, who wear red and teal harnesses.
For his efforts over the years, Max has been awarded the PDSA (People’s Dispensary for Sick Animals) Order of Merit, had a statue unveiled in his honour in Hope Park, Keswick and also visited Buckingham Palace to meet Will and Kate the Duke and Duchess of Cambridge. Most recently, Max and his brothers were named the first honorary crew members of the Great North Air Ambulance for their fundraising efforts. Max’s story was recently documented in a book, Max the Miracle Dog.
Andrew Gere, CEO of Accapi Group, the European distributor of Ruffwear, said: “Max was our most treasured Ruffwear ambassador, famed for wearing our Campfire Orange harness and accompanying Kerry on many fundraising and awareness raising missions for charities.
“He rubbed shoulders with royalty and was a canine champion for the hills and valleys of the Lake District National Park, where he and Kerry roamed every day. But he was so much more than that to us and the tens of thousands of fans across the UK and all over the world.”
Ruffwear has expanded its product portfolio for Spring and Summer 2022 with the Hitch Hiker Leash, a climbing-inspired 3.6m long leash and hitching system which enables hands-free hiking but can be shortened when necessary. The climbing-style rope is stowed in a water-resistant stash bag which can be waist worn or adjusted into a handheld lead.
In addition, the company’s Palisades Pack has had a design overhaul including a new compression system with more breathability and flexibility and a perforated, moulded foam chassis offering overall weight savings.
New Ruffwear cooling products will also be available from next month (May).
Products include a new reversible neck gaiter and Swamp Cooler harness plus a Swamp Cooler core attachment, which can attach to an existing harness and, when soaked in water, will keep dogs cooler for longer.