Online retailer Your Dog’s Club is offering dog owners the opportunity to become investors in the company in its latest round of crowdfunding.
The firm’s second round of funding, facilitated through Seedrs, kicks off this month and offers shareholders a range of discounts, free gifts and other benefits corresponding to five tiers of investment, starting from just £10. Personalised share certificate are issued in the dog’s name, with the share via Seedrs Nominee Trust in the owner’s name.
In 28 months of trading, Your Dog’s Club has already registered 19,000 customers, or ‘Waggys’. The new funding is required for growth activity such as digital marketing, launch of own brand food, snacks and supplements, recruitment of key personnel and an affiliate marketing fund.
Your Dog’s Club offers branded food and treats and accessories, as well as insurance and grooming products and free advice on dog health, nutrition and behaviour. Regular customers also earn Waggy loyalty points that can be exchanged for rewards.
Jon Ralph, founder and managing director at Your Dog’s Club, said: “We’re super-excited to welcome more Waggys into the club this March and grow our online dog community.
“The huge increase in pet ownership over the last 18 months means we’ve hit the market at the right time, enabling dog owners to invest in the business and reap pawsome rewards that will benefit both themselves and their four-legged friends long-term.”