As part of Forthglade’s 50th celebrations, a nationwide birthday-themed POS competition ran throughout April and May to raise awareness of the landmark celebration and to promote Forthglade’s new Devon-made birthday meal for dogs.
More than 30 pet shops were chosen for the finals, each judged on their use of Forthglade’s birthday POS and window designs or in-store displays. Forthglade named Stef’s Pet Shop, in Bradford as the national winner for its ‘creative masterpiece’, with the busy store now set to receive £250 worth of Forthglade recipes.
Store owner Stef Peel said: “When we heard about the birthday pack POS competition the team couldn’t wait to get creative, especially as it was such a fun theme. We’re lucky as we have a fairly big store so can really make the most of the space for displays. The team had such fun bringing all the props to life, even baking a special cake and covering it in Forthglade treats.
“Customers have commented all month on how great they thought everything looked and were all keeping their fingers crossed for us to win the competition. We can’t wait to share the news with our customers and across our social media channels that we have indeed won. The POS encouraged us to create this fantastic display while it has really helped increase the sales of the natural meals and treats.
“Winning has just been the icing on the cake – no pun intended!”