Retailer Jollyes Pets has launched an own-label nutrition dog food range.
The Optimum Pet Health (OPH) range features an ‘OptiThrive’ blend of selected nutrients, vitamins and minerals, with recipes tailored for different breed sizes and life stages, as well as to target specific issues such as weight control.
Both wet and dry formulations are available in the range, which is designed to compete with big brand offerings at a more affordable price. A 15kg bag of Optimum Pet Health Adult Dry Complete retails at £48, and Jollyes says that shopping from the new range represents a saving of 29% compared to well-known brands and similar specialist own label ranges at other pet retailers.
Alongside the launch, Jollyes stores are encouraging dog owners to make regular weight checks part of their pet care routine, with dog-friendly weighing scales available in all 120-plus stores nationwide.
Jollyes’ chief marketing officer Sean McGinty said: “We know pet owners want the confidence that they’re feeding their dogs a nutritionally balanced diet, but they also want products that are easy to understand and offer excellent value. Optimum Pet Health has been developed with leading UK suppliers to deliver trusted, science-backed nutrition that supports dogs throughout their lives.
“Nutrition and healthy weight go hand in hand. Many owners don’t realise their dog may be carrying excess weight, which is why every Jollyes store has dog-friendly scales and trained colleagues on hand to offer practical feeding and nutrition advice.
“By helping customers regularly weigh their dogs and understand their dietary needs, we’re supporting healthier, happier pets.”
