The Pet Industry Federation (PIF) has unveiled an updated logo, which will sit on a new-style membership sticker indicating whether the company is a current member of the Federation.
The new stickers, which have been mailed to PIF members, now include the expiry month for the first time. Upon renewal, members will receive a new version with the 2023 expiry date.
PIF chief executive Nigel Baker said: “We’re delighted with the refreshed PIF logo. The previous version had been in place since 2013 and we felt that, given the work we plan to do during 2022 on membership, a slightly revised look would help set us off on the right track.”
He continued: “The PIF brand is something that we are keen to protect and our new dated membership stickers will help ensure that pet owners have confidence in a business’s PIF membership status.
“We don’t feel it’s right that any non-renewing members are able to take advantage of the appearance of being a PIF member through their sticker which has previously been issued at the start of the year. We hope these new decals will help overcome this, maintain the integrity of membership and allow the public to better know who are our active members.”
PIF has a membership of more than 2,000 organisations across the sector. PIF membership is open to any pet business and members receive a range of business-related benefits upon joining, including insurance, HR, tax and health and safety advice; multiple business templates, policies and information.
