The very best of the UK pet industry came together last night (November 6) for the Pet Industry Federation (PIF) Awards 2025, held at the DoubleTree by Hilton in Stoke-on-Trent.
More than 300 guests attended the black-tie dinner and awards ceremony, which celebrated excellence and achievement across the full breadth of the pet sector: from retailers, groomers and daycare providers to manufacturers, suppliers and new businesses. The Awards were led by Nigel Baker, PIF CEO, with guest presenter, Simon Lewis of PBW News.
Superpet Warehouse of Preston, Lancashire, was named Independent Retailer of the Year, while London-based Pet Pavilion was named as Best Retail Chain as well as Grooming Business of the Year,
This year’s Awards featured a record 27 categories, reflecting the continued innovation, care and professionalism within the industry. New categories included Raw Store of the Year, won by Stefs Pet Pantry, and Best Newcomer, awarded to Alex Dimmock of Bella+Duke.
The prestigious Lifetime Achievement Award was presented to Gordon Thomas, long-time organiser of PATS, in recognition of his contribution to the UK pet industry over many years.
PIF chief executive Nigel Baker said: “The PIF Awards are the highlight of our calendar and are a chance to recognise the passion, commitment and creativity that drive our industry forward. Each year the calibre of entries rises, making the judging process increasingly tough. What remains constant is the clear dedication to animal welfare that sits at the heart of every business represented.”
Platinum Sponsor for the event was Natures Menu, with headline sponsors The Animal People Recruitment Company, Cliverton and Nutriment.
A full list of winners is below.
PIF Award Winners 2025
Innovation Award – sponsored by Worldpay
Muzzle Movement – Size Mitzy
Best Newcomer – sponsored by The Animal People Recruitment Company
Alex Dimmock – Bella + Duke
Cattery of the Year – sponsored by James & Steel
Farm Springs Cattery
Pet Retail Chain – sponsored by Naturo
Pet Pavilion
Dog Daycare Business of the Year – sponsored by Collar
The Doggy Daycare Centre
Dog Walking Business of the Year -sponsored by Collar
Beacon Barkers
Export Award – sponsored by Associated Veterinary Services
Boil & Broth
Garden Centre Pet Department of the Year – sponsored by Natures Menu
Homeleigh Garden Centre, Bude
Grooming Business of the Year – sponsored by Buddycare
Pet Pavilion
Home Boarding Business of the Year – sponsored by Cliverton
The Country Dog Hotel & Spa
Independent Retailer of the Year – sponsored by Bella+Duke
Superpet Warehouse
Kennel of the Year – sponsored by Collar
Canine Karma
Manufacturer of the Year – Over £10m – sponsored by Anthesis
Landguth Heimtiernahrung
Manufacturer of the Year – Under £10m – sponsored by Anthesis
Cobbydog
New Business of the Year – sponsored by Worldpay
Sniffer Shop
New Product – Accessories – sponsored by PBW News
Pawdaw of London, Luxury Amenity Pack for Dogs
New Product – Food – sponsored by PBW News
Nutriment Gently Steamed Range
New Product – Health & Hygiene – sponsored by National Pet Shop Day
Karnlea Cat Supplement Toppers
New Product – Treats – sponsored by the Big Biscuit Company
Antler Chew Venison Sticks
Online Business of the Year – sponsored by Worldpay
Dorwest Herbs
Pet Service Business of the Year – sponsored by Cliverton
Yorkshire Pooches Therapies
Pet Tech Business of the Year – sponsored by PBW News
Petscribers
Raw Store of the Year – sponsored by Nutriment
Stefs Pet Pantry
Supplier of the Year – sponsored by Dog Friendly
Herbal Dog Co
Sustainability Award – sponsored by Citation
Doglyness
Wholesaler of the Year – sponsored by Natures Menu
Vital Pet Group
Marketing Campaign of the Year – sponsored by Nobull
Tug-E-Nuff
Lifetime Achievement – sponsored by PATS
Gordon Thomas
