Online subscription dog food brand Years has moved into the retail sector through a partnership with Just For Pets.
The premium fresh dog food brand will be available from November 7 in Just for Pets’ 24 stores. The range includes Years’ existing product offering as well as exclusive, limited edition and seasonal recipes available only to Just for Pets customers in store.
New POS material has been created, as well as a programme of store team training, consumer education and in-store experiential events. In addition, Just for Pets customers can claim seven days of Years for their dog from £7 with free shipping.
The new partnership is being kick-started with a launch event at the group’s Ventura Shopping Park Store on November 8 featuring a free product giveaway, live cooking demonstrations and a Gordon Ramsey lookalike, as well as feeding advice from expert nutritionists.
Years founder Darren Beale said: “We’re delighted to collaborate with Just for Pets on our first retail partnership, including Just for Pets exclusive recipes.
“The partnership allows us to showcase the craftmanship behind our recipes in a trusted retail environment that truly values pet health and wellbeing.”
Paul Lewis, managing director at Just for Pets, added: “Just for Pets is committed to offering customers innovative, responsible brands that put pets first. Years has built an excellent reputation for quality and transparency, and this partnership allows us to add fresh dog food to our premium food offering.”
