The Pet Industry Federation (PIF) has hosted an executive briefing session for members on the future of the pet sector.
Held at Mintel House in London last week, the event featured presentations from consumer research agency Mintel and digital strategy specialists Herd. Attendees heard fresh analysis on evolving consumer behaviour, product innovation, sustainability, digital commerce and the strategic challenges and opportunities facing pet businesses in the years ahead.
The briefing was free to attend for PIF members.
PIF chief executive Nigel Baker said: “This was a really strong session with excellent engagement from our members. The quality of insight from Mintel and Herd was first-class and the discussion that followed showed just how valuable these events are for helping businesses to learn more about our ever-evolving pet owner landscape and to think and plan ahead. Providing free access to this level of insight is a key part of what PIF offers its members.”
Bhavin Gore, solutions expert at Mintel, added: “It was great to work with PIF on this briefing and to see such strong interest from across the pet sector. The conversations in the room showed how important it is for businesses to understand changing consumer expectations and use data to inform future strategy.”
