Home and lifestyle brand Laura Ashley has announced plans to enter the pet care market with a new range of accessories.
Developed in partnership with The Adorable Pooch Company of Somerset, the range includes nine products in a choice of four designs based on prints from the the Laura Ashley archive. Products include harnesses, leads and blankets with prices ranging from £6-£40.
Laura Ashley vice president Poppy Marshall-Lawton said: “As the Laura Ashley brand continues to grow, I’m thrilled that we can now extend our signature aesthetic to the pets we adore – in partnership with The aDoraBle Pooch Company.
“Our customers love surrounding themselves with heritage style and the charm of the British countryside, and of course their pets are right at the heart of that lifestyle. By pairing our iconic archive patterns with The aDoraBle Pooch Company’s expertise in making beautifully crafted, functional products, we’ve created a collection that truly celebrates the joy of pets and the magic of the Great British dog walk.”
Brad and Kayla Nye, Co-Founders of The Adorable Pooch Company, added: “We are honoured to partner with Laura Ashley, a brand that has inspired and been part of our home and lives for many years.
“This partnership brings together our shared values of British design, storytelling and appreciation for nature, uniting Laura Ashley’s timeless patterns with our thoughtful, functional design approach, the result is a collection that feels nostalgic, enduring and quietly modern.”
The collection will be available to purchase from The Adorable Pooch Company’s website and shop from March 2026.
