The Nutriment Company (TNC) has acquired another UK pet care business, buying raw cat food supplier Purrform.
Founded in 2011, Purrform markets natural minced meat recipes with or without bones in pouch and tub formats, plus natural treats and supplements. The family-run business sells products primarily via the internet from a base in St Albans, Hertfordshire.
The Nutriment Company said the deal “adds a new dimension of species-specific expertise to its brand portfolio”, adding that there was “significant market potential for natural nutrition tailored specifically for cats”. The statement added that it hopes to expand the brand’s availability through retail channels in the UK and continental Europe.
TNC chief executive Anders Kristiansen said: “We are excited to help scale Purrform’s impact and bring their unique offering to more cat owners across Europe.”
Veronique Ornech, founder and managing director of Purrform, added: “The brand will not only remain true to its roots but reach exciting new heights. Together, we are not just continuing the journey, we are accelerating it.”
