Raw dog food brand The Dogs Butcher has been relaunched under the DIBO Finest brand.
The Devon-based supplier, which was acquired by The Nutriment Company (TNC) last year, ships over 20 tonnes of raw dog food every week to customers across the UK. The brand follows an 80:10:10 model using a 13mm grind and features a variety of proteins including alpaca, muntjac, and goat. All meat is sourced from trusted suppliers, with a strong preference for local farms.
As DIBO Finest, packs feature a butcher-inspired design while improving clarity for customers on product formats, protein choices, and feeding options.
Managing director Vanessa Semmens said: “While the name and design have evolved, our mission hasn’t.
“This is still the same food, made by the same people, to the same uncompromising standards. DIBO Finest reflects who we are today and where we’re going, without losing what made customers trust us in the first place.”
The transition to DIBO Finest is already underway across digital platforms, packaging, and communications.
