Purina’s Pro Plan brand has signed a multi-year partnership with international tennis body ATP, with the pet food brand becoming the Official Pet Nutrition Partner of the ATP Tour.
As a global governing body of men’s professional tennis, the ATP awards titles and ranking points at ATP Masters 1000, 500 and 250 events, as well as Grand Slam tournaments and the prestigious Nitto ATP Finals.
As part of this partnership, Purina Pro Plan will be an official partner of ATP Tour events in Europe, including the Barcelona Open Banc Sabadell, Swiss Indoors Basel and Nitto ATP Finals in Turin. The partnership grants year-round brand visibility across the ATP’s social, editorial and digital channels and, throughout the season, Purina Pro Plan will engage with athletes, supporters and pet owners to showcase how quality nutrition and care maintain peak pet health and well-being, including interactive experiences at tournament fan zones and support for the many ATP Tour stars who own pets.
Fabio Degli Esposti, head of marketing at Purina Europe, said: “Tennis is considered to be one of the healthiest sports in the world, so partnering with ATP is the perfect match for Purina Pro Plan – a brand that is dedicated to high-quality nutrition to help pets live healthy lives.
“We look forward to connecting with tennis fans across the region, and inspiring pet owners to care for their own pets like a Pro.”
Daniele Sanò, ATP chief business officer, continued: “We’re proud to welcome on board another partner that’s leading the way in their industry. Pets are part of the family, both for our fans and our players. Partnering with Purina Pro Plan allows us to connect with fans in a fresh way while helping players take the best care of their pets’ nutrition.”
David Ferrer, director of the Barcelona Open Banc Sabadell – Trofeo Conde de Godó, added: “We are very pleased to welcome Purina Pro Plan to the family of sponsors of the Barcelona Open Banc Sabadell. Many tennis players have pets that are part of their family. Having a brand that cares about their nutrition and well-being helps us enhance the services we offer to our players.”
