Pet food business Purina has donated £50,000 to the RSPCA’s team of behaviourists to help provide 101 dogs with support.
Even before the pandemic, behaviour problems was the number one reason dogs came into RSPCA care, often due to experiences they have had with previous owners, which need to be overcome before they can look to find their new forever homes.
Purina’s support for the RSPCA’s behaviourist team comes at a time when the charity fears training and socialisation may be needed now more than ever with the surge in demand for pets during lockdown.
Calum Macrae, regional managing director for Purina UK&I, said: “Inspired by our core belief that people and pets are better together, and seeing the difference that the RSPCA can make to dogs who need some extra support, I am really thrilled that Purina can support the RSPCA to help 101 dogs find new homes.
“Covid-19 has brought us all many challenges over the past year but what has become clear is that the pet human bond has never been stronger, with more and more people choosing to own a pet.
“Unfortunately, the flip side to this is many new owners haven’t been able to access training support before an issue has become a problem. This is where the RSPCA’s behaviour team is on hand to step in to help many of the dogs coming into their care.”