The Pet Industry Federation (PIF) has chaired its first working party to identify ways in which the UK pet industry can provide aid for pets affected by the war in Ukraine.
UK businesses including Jollyes, Pets Corner, Pets Choice, Mackle Pet Foods, Parklife and Fish4Pets all pledged their support to the Save Pets of Ukraine initiative in the coming months. The session was also attended by representatives in Ukraine, USA, Germany, Austria and France.
PIF is working with charity partner U-Hearts – a non-profit organization established by Kormotech, a leading pet food producer in Eastern Europe with sites in Ukraine and Lithuania – to provide support on the ground in the war-torn country.
PIF chief executive Nigel Baker said: “With a pet population of 7.5 million cats and 5.1 million dogs in Ukraine before the war, there is a real need for support in terms of food, equipment and medical supplies for those pets that have been left behind when their owners have either sadly been killed or had to flee their homes.
“It was truly heartening to see the UK pet industry coming together during the session to pledge food and financial aid. This crisis is not going away so if any other businesses would like to get involved, we’d love to hear from you.”
To find out how to help, email [email protected]