Peckish, the bird food brand from Westland Horticulture, has launched a new campaign to celebrate feeding wild birds and to aid consumers seeking to identify the species visiting their gardens.
Launching on January 5, the Peckish ColourWatch campaign invites consumers to visit a dedicated website, select the colour of the bird they’ve spotted, and instantly view a shortlist of likely species, complete with images, behavioural insights and feeding suggestions. At the same time, the aggregated sighting data provided by the public will help experts build a clearer picture of bird activity and population trends.
Participants can also gain entry into a prize draw with a chance to win a range of rewards, including a UK staycation worth £2,500, LED TVs and Canon cameras. The closing date for the prize draw is July 31, 2026, with no purchase necessary to enter.
ColourWatch will be supported by a campaign on Prime Video, using static creatives to promote both the initiative and its prizes, plus social media activity. Additionally, the brand’s ‘Colour In Your Garden’ campaign is returning to TV for a third consecutive year from January 5.
ColourWatch branding will feature across a number of lines in the Peckish wild bird food range, and point-of-sale material is available for retailers via Westland.
Brand manager Kirk Rothwell said: “ColourWatch embodies what Peckish stands for – making wild bird feeding accessible, enjoyable and rewarding. By helping new shoppers understand the birds visiting their gardens, we hope to inspire long-term participation in the category while supporting wider knowledge of UK and Irish bird populations, as well as offering a selection of great prizes up for grabs. We’re excited to partner with retailers to bring this campaign to life and encourage more people to experience the joy of feeding wild birds.”
