Pedigree Wholesale has introduced a new range of functional dog treats featuring collagen.
Pawtential Collagen Chews is an exclusive new range of chews made using hydrolysed collagen and designed to offer a digestible and beneficial alternative to traditional rawhide.
Available in a choice of four flavours – Beef, Chicken, Salmon and Peanut Butter – and in four sizes, the new chews are being introduced under the tagline “Feed Their Pawtential”.
The range is supplied in branded shelf-ready packaging and a fully branded FSDU will also be available to retailers.
Pawtential Collagen Chews are available exclusively through Pedigree Wholesale, and a spokesperson for the company said: “We are thrilled to introduce Pawtential Collagen Chews, a range designed to meet the rising consumer demand for functional, wellness-focused dog treats.
“Collagen is one of the most exciting growth areas in pet nutrition, and we’re proud to offer our customers an exclusive product that delivers on quality, innovation, and retail impact.”
