Raw food producer Paleo Ridge is phasing in new packaging for its portfolio of meals, starting with the Essentials range.
The brand will soon be available in more eco-friendly tubs with a simplified label, replacing the previous cardboard sleeves. The packaging update follows a series of upgrades to Paleo Ridge’s production facility,including the installation of new machinery to increase production efficiency while also enhancing the strength and durability of its packaging. There is no change to the recipe.
The initiative is part of a wider packaging update, and the company plans to roll out the new eco-friendly design across its Classic and Paleo Plus ranges in the coming months.
Director of sales and marketing Will Green said: “Over the years, we’ve carefully listened to feedback from our customers regarding our cardboard packaging. We understand that, at times, the boxes have become soggy or prone to leaking.
“While we remain committed to avoiding plastic packaging for ethical and environmental reasons, our new tubs offer the perfect alternative; sturdy, leakproof, and recyclable.”
