Premium raw brand Nutriwolds has launched a new initiative to support British rescue centres with donations of pet food.
The Raw 2 Rescue scheme allows customers to add a 1kg raw food donation to their order for an additional £5. For every 1kg donated, Nutriwolds will match it with an additional kilo, meaning rescue centres receive double the amount contributed.
As part of the initiative, Nutriwolds has asked its direct customers to nominate rescue organisations to receive the donations.
The programme will run all year, and Nutriwolds hopes the scheme will not only provide additional raw meals but also encourage greater awareness of raw feeding within the rescue community.
Nutriwolds is owned by Akela Pet Foods.
