The Nutriment Company’s (TNC) rebranding programme has met with early success with a global award.
Products from the recently-acquired Natural Treats (Pet Treats Wholesale) were rebranded this year as Nutriment Natural Treats and the exercise was recognised with a ‘Brand of the Year’ award in the Natural Treats category at the World Branding Awards. The Nutriment Natural Treats team attended the ceremony to collect the award in Vienna, Austria, earlier this month.
The range includes more than 280 products newly categorised into five ranges – Gourmet, Chewy, Crunchy, Long-lasting, and Primal – and three functions – highly captivating, training, and quick daily snacks. New-look packaging has also been inotrduced to deliver messaging and be convenient to use for a ‘grab-and-go’ approach.
Ryan Winwright, head of UK marketing operations at TNC, said: “We’re extremely proud to have Nutriment Natural Treats as a Nutriment brand, adding an extensive range of high-quality treats to our portfolio of pet nutrition products.
“This is a natural partnership built on shared values, and an unwavering commitment to pet health, and we’re thrilled at how well the brand has already been received by the market.”
TNC’s freeflow raw food range has also been successfully rebranded as Dibo and is now available to retailers across the UK. The 48-strong product portfolio features new packaging and brand identity inspired by its butchery roots and includes simple feeding instructions.
As part of the rollout, retailers can access a suite of support tools including branded upright and chest freezer deals, digital content and point of sale materials such as freezer wraps, floor stickers, flyers and posters.
