Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. February 2025
    5. January 2025
    6. December 2024
    Featured

    PBW News – May 2025

    By David ReesMay 13, 2025
    Recent

    PBW News – May 2025

    May 13, 2025

    PBW News – April 2025

    April 24, 2025

    PBW News – March 2025

    March 11, 2025
  • Classifieds
  • Trade Directory
Pet Business World
Manufacturers

New year, new look for Fish4Dogs

Michele SwalesBy Michele SwalesJanuary 13, 20203 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

width="570"

Fish4Dogs has kicked off the new year with a new look to celebrate its ‘Pioneers of Fish’ credentials and make its extensive range easier to navigate for customers around the globe.

The Finest Complete range will be the first to undergo the transformation – featuring consistent and colour-coded packaging – as part of a wider refresh to be phased in over coming months.

The Midlands company worked with award-winning creative agency WPA Pinfold to create the new look, which has been two years in development, informed by research and testing at every stage of the process.

It aims to better showcase the Fish4Dogs range, which has grown extensively since the company was founded 12 years ago, and aims to convey the benefits of fish as ‘the perfect protein’ to customers and retailers alike.

The design features three dogs at various life-stages. sitting on a jetty overlooking the sea with key colours used to identify various Finest recipes.

INTERNATIONAL

Some products are being renamed to simplify the range for international markets. For example, Finest Cornish Sardine, will become, simply, Finest Sardine. The products themselves will still use the same ethically-sourced stock – premium human grade fish. In response to customer feedback, the Sardine recipe will now also be available in a 12kg bag.

The packaging will include iconography to convey key nutritional benefits and feeding guidelines have been reviewed.

A key driver for the project was to ensure that the ‘packaging design would be as good as the product inside’, said Fish4Dogs’ head of harketing, Jo Mulgrew.

“Our brand refresh has been an extensive project, requiring us to look closely across our ranges and consider their best fit in order to make our branding consistent and easier to understand,” she said. “Innovation has led to the introduction of many products over the years but creation of new lines meant that the brand framework was becoming a little too stretched.

DELIGHTED

“Fish4Dogs’ growth, particularly in respect of international markets, has meant that we had arrived at a natural stopping-off point to review our brand and plan for the future, to ensure that it is in the best suited for the journey ahead.”

Graham Smith, CEO of Fish4Dogs, said that he was delighted by the outcome
“This project has been all-encompassing and included rigorous testing and trials from design concepts and packaging to stacking, transportation and display,” he said.

“Every step of the way, we have considered how the brand would be applied now and in the future and have arrived at a solution that incorporates the company’s heritage and values while putting customers at its heart.”

 

 

Share. Facebook Twitter LinkedIn Email
Previous ArticlePero launches Truline Working Dog recipes
Next Article PFMA kicks off New Year with trade events
Michele Swales

Read Similar Stories

Manufacturers

Omni builds novel protein wet food range

May 19, 2025
Events

Finalists announced for PIF Innovation Award

May 16, 2025
Manufacturers

Casco Pet appoints chief technology officer

May 15, 2025
Most Read

Pedigree Wholesale cuts prices on 500 products

May 19, 2025

Omni builds novel protein wet food range

May 19, 2025

Finalists announced for PIF Innovation Award

May 16, 2025
© 2024 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo