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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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    February 10, 2026

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Innovative cat food subscription service launched

David ReesBy David ReesJune 15, 20231 Min Read
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A new subscription cat food company is using a unique proprietary algorithm to create tailored meal plans for customers.

The Fuzzball service devises individual meal plans taking into account factors such as age, weight, breed, and medical conditions using a proprietary algorithm, developed in collaboration with feline medicine specialist Sam Taylor.

The company’s products feature meat and fish content ranging from 70% to 100%, and are supplied in environmentally-friendly packaging using carbon-neutral deliveries. The website intends to resonate with internet cat culture and provides tips and advice for cat owners. Trial boxes, including a week’s supply of food, a month’s supply of premium tofu cat litter, and a month’s supply of freeze-dried treats, are available for £9.99.

Founder Eli Wachsmann said: “We are thrilled to introduce Fuzzball to cat owners who are looking for a convenient and personalised solution for their cat’s nutrition.

“Our proprietary algorithm, developed in collaboration with a leading UK feline specialist, ensures that each cat receives the right type and amount of food for their unique needs. We are committed to providing high-quality and delicious food for cats, and we can’t wait for cat owners to experience the Fuzzball difference.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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