Pet Business World
    Facebook Twitter
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Free Magazine Subscriptions
    Twitter Facebook
    Pet Business World
    • Trade News
      • Distributors
      • International
      • Legislation
      • Manufacturers
      • Other trades
      • Retailers
    • New Products
      • Birds
      • Cats
      • Dogs
      • Small Animals
    • Features
      • Industry Experts
      • Retailer profiles
    • Aquatics
    • Columnists
      • Newshound
      • Reptile Trade Views
    • People
    • Magazines
      1. November 2023
      2. September 2023
      3. August 2023
      4. July 2023
      5. June 2023
      6. May 2023
      7. April 2023
      Featured

      PBW News – November 2023

      By David ReesNovember 16, 2023
      Recent

      PBW News – November 2023

      November 16, 2023

      PBW News – October 2023

      October 16, 2023

      PBW News – September 2023

      September 12, 2023
    • Classifieds
    • Trade Directory
    Pet Business World
    Manufacturers

    MPM partners with agency to manage global artwork costs

    Rachel WoodBy Rachel WoodMarch 23, 20212 Mins Read
    Facebook Twitter LinkedIn Email
    Share
    Facebook Twitter LinkedIn Email

    width="570"

    Making Pet Food Matters (MPM) has partnered with integrated software and hardware solutions leader Esko to streamline its artwork process and cut associated costs by 85%.

    MPM brands – such as Applaws and Encore – are sold in 49 countries worldwide with offices in the UK, Australia and the USA. The introduction of collaborative online workflow platform Esko WebCenter QuickStart and 3D design tool, Studio, has enabled MPM to consolidate its artwork process and bring computer-generated imagery in-house.

    MPM works with several design agencies and over a dozen printers across the globe, in addition to creating and updating over a thousand visual assets each year. Joy Stevenson, project manager at MPM, said: “No matter which channel they use, our customer ultimately receives the same end product in their hands. It’s key that our packaging conveys our values as well as the great product inside.”

    As a result of the collaboration, multiple users can review MPM artworks simultaneously, speeding up the review and approvals process. Instant visibility of projects has led to higher-quality artwork and increased productivity, increasing speed to market and brand consistency across multiple geographies.

    Matthew Haws, vice president of global marketing at Esko Brand Solutions, said: “The differentiator for MPM is the quality of their product and ingredients so they need to be able to display this through their packaging and marketing efforts.

    “It is critical artwork quality is consistent across multiple SKUs, particularly in response to high growth in e-commerce – and also that teams can easily recall past projects and assets in future workflows.”

    Joy added: “Esko technology is intuitive to use and doesn’t require high levels of configuration – ideal for a growing company like us which is fairly early in the in-house artwork journey. Using a standardized system with minor tailoring allows us to understand how well our processes work and what changes we might want to make in the future, while maintaining what’s successful.”

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleVirtual trade show attracts more than 1,000 ‘visitors
    Next Article Brexit pup travel referred to Commission
    Rachel Wood

    Rachel Wood, graphic designer. More than 40 years ago, I was one of the first females to be offered an apprenticeship within the printing industry. I've worked on record sleeves, DVD covers and various magazines throughout my career. In my spare time I collect movie posters and attend comic cons, I keep fit (and sane) with gardening and strength & conditioning training.

    Read Similar Stories

    Manufacturers

    Pet care industry considers the future of food

    December 8, 2023
    Manufacturers

    Assisi Pet Care acquires Burns Pet Nutrition

    December 7, 2023
    Manufacturers

    Charity partnership passes the million meals mark

    December 1, 2023
    Most Read

    Pet care industry considers the future of food

    December 8, 2023

    Just for Pets opens second dog-only store

    December 8, 2023

    Assisi Pet Care acquires Burns Pet Nutrition

    December 7, 2023
    © 2023 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • OvertheCounter
    • Pest Magazine

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
    explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
    ppwp_wp_session30 minutesNo description
    tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
    SAVE & ACCEPT
    Powered by CookieYes Logo