Laughing Dog – one of the few pet food manufacturers in the UK to oven bake its entire range of dry dog food – has launched a new nationwide on-pack promotion.
Working with a wide variety of British brands including Joules, Land Rover, Forest Holidays, Barking Mad, Country Living Hotels, Country Living Magazine, Mutts & Hounds, Floors for Paws and the Cotswold Wildlife Park, the British-made premium dog food will now be seen on-shelf detailing a unique peel and reveal sticker.
Andrew Whyte, head of pet speciality at the Laughing Dog food farm bakery, said: “The on-pack sticker will not only drive traffic into shops but will raise awareness of these special British-made brands. Customers simply need to peel the sticker to reveal a unique code, which can be entered at www.laughingdogfood.com/madeinbritain
“Everyone who enters will be submitted into a free prize draw to be in with a chance of winning some truly spectacular prizes from these dog-friendly brands.”
Throughout this year, Laughing Dog will be working with these brands to raise awareness of great British companies – the stories behind them and the unique relationship they have with ‘pet parents’.
Catherine Gee, at Country Living, said: “Laughing Dog is an excellent example of the kind of British-grown, enterprising company that Country Living loves to champion. And we are, therefore, delighted to be partnering with them on their Made In Britain competition, offering prizes of magazine subscriptions and luxury stay in the CL hotels – which are, of course, dog-friendly!”
Stickers will be found on bags of Laughing Dog natural baked complete, as well as its wheat-free and grain free range of oatie dog treats.
If your pet shop already stocks Laughing Dog and you would like stickers to affix to your existing stock, simply contact the Laughing Dog team.
