The Dog Treat Company has been shortlisted for an award that aims ‘to raise awareness to the amount of sugar and artificial additives’ in human food.
Now in its second year, the Nourish Awards recognise producers ‘who work tirelessly to create nutritious food’ and aim to encourage others to reduce sugar and artificial additives in their products.
The Devon-based dog treat manufacturer is a finalist with its Coconut, Chai and Turmeric Treat Pot, a hand-baked grain, wheat and gluten-free, non-meat, vegan treat.
The Dog Treat co-founder Joe Halliwell said: “It’s certainly no mean feat being recognised by one of the UK’s leading healthier eating institutions, especially when you cater for the four (not two)-legged consumer.
DAILY DIET
“Historical attempts to enter our treats into human-food-orientated awards have been met with an unsettling combination of wide eyes and blank expressions, with too many event organisers failing to appreciate the simple reality that people who care about what they put in their bodies are more likely to demand the same exacting standards for their dog’s daily diet.
“Dogs, unlike their owners, have little say in what they eat so it’s imperative that pet owners are kept well informed, both in terms of ingredient deck integrity and transparency. Irrespective of whether we win or lose, we heartily applaud Nourish for adding pet treats to their healthier living agenda.”
The awards ceremony will be held at Cheltenham Racecourse in September.
