Beco is aiming to win over pet owners by refreshing its packaging made from plant-based materials and printed with water soluble inks, ensuring it is fully compostable.
The new look is designed to communicate the brand’s core mission to encourage owners to love their planet as much as they love their dog.
Beco has also removed plastic from all of its food and accessories lines.
Beco founder George Bramble said: “It’s not good enough anymore to just look after your pet – we have to also look after the rivers they splash in, the fields they get lost in, and all the animals they love to chase.
“We need to take collective responsibility and make conscious decisions about how we can preserve the natural world for us and the pets we love.”
The refreshed branding was developed with agency Otherway, whose founder Jono Holt added: “The new look is inspired by our love of nature. No one connects with the outdoors more than dog owners. Come rain or shine they’re out there. We wanted to capture this passion in everything we designed from food packaging to poop bags.
“Beco has been in the market for the past 10 years at the cutting edge of sustainable product innovation. They needed a brand to give them the recognition they deserve.”
