Yarrah has appointed Trust Pet Products as its wholesale partner to increase the brand’s presence in independent pet retailers.
The appointment is part of Yarrah’s expansion plans in the UK. The company reports that, following discussions with independents, Trust Pet Products emerged as the most respected and liked wholesale partner.
Yarrah UK recently set up a fulfilment operation in Leamington Spa and, with Trust Pet Products being based in Warwick, the proximity of both businesses made an ideal partnership base in the centre of the UK, the company added.
Yarrah UK sales director Ben Hutton said: “This is another milestone for Yarrah in the UK, having set up an office and fulfilment operation, working to get Soil Association accreditation, and now extending our presence in the pet trade with a hugely professional and popular partner in Trust Pet Products.
“We are delighted to team up with them and to make more accessible the category’s most planet-positive pet food brand in the UK.”
Trust Pet Products general manager Andrew Clarke added: “We are delighted to be partnering with Yarrah, one of the most sustainable brands in the market. With more focus on health and sustainability it made sense to add Yarrah to our assortment.”