Vital Pet Group has secured the exclusive UK distribution rights to US-based dog toy brand Bark.
Founded in 2012, Bark has built a following in the US for its bold designs, playful spirit and storytelling-led toy collections. Through the new partnership, Vital will offer a curated selection of key Bark lines – including seasonal exclusives and limited-edition lines – to UK pet retailers.
Bark is listed on the New York Stock Exchange and is the number one direct-to-consumer pet brand in the United States, with over 10,000 unique toy designs.
Peter Brame, group trading director at Vital Pet Group, said: “We’ve long admired BARK’s ability to blend clever design with a deep love for dogs.
“Their proven success in the US and their commitment to quality and creativity make them the perfect fit for Vital as we continue to bring distinctive, high-performing products to UK retailers.”
Matt Gourdin, VP of international at Bark, added: “Vital Pet Group has a tail-wagging reputation for quality, trust, and proper pet know-how, making them the paw-fect partner as we fetch new opportunities across the UK. We’re beyond excited to unleash a little BARK magic for British pups everywhere, thanks to Vital’s top-tier network!”
