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    By David ReesMay 13, 2025
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Pedigree Wholesale unveils improved website

David ReesBy David ReesAugust 9, 20232 Mins Read
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Pedigree Wholesale has created a new customer ordering website.

The new look site is designed to better deliver to customers’ needs by making finding products and ordering faster and more straightforward.

The launch of the site was accelerated due to challenges faced by the previous web hosting provider, which meant it was offline for an extended period. The new site is at the same address – www.petproducts.co.uk – but operates on a new platform and with a new hosting provider.

Benefits of the relaunched site, says Pedigree Wholesale, include quicker browsing, easier ordering, and a more user-friendly interface. Features include an enhanced search function where customers can search by product name, brand, SKU code, or keyword, with popular suggestions now included.

Also new is a Quick Order List upload option, and customers can also create unlimited shopping lists for regular weekly orders or create lists for those things they only need now and then. Each product displays its profit margin at RRP.

The site also includes video guides to help navigate the new website and aid customers with the transition from the old platform to the new one.

Pedigree Wholesale managing director Gerard O’Mahony said: “Improving and updating our website is a key way that we are ‘Raising the Bar’ this year, our main priority in 2023.

“Investing in improving our service and finding ways to better serve our customers through an enhanced web platform was the right move for the business, as our customers are at the heart of everything we do.”

To celebrate the launch of the website, customers have the chance to win their order, up to the value of £1,000, for free, for this week only. One winner will be chosen at random.

 

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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