Chew toy brand Nylabone is marking 70 years of trading with a range of new products and confirmation of new distribution arrangements.
The brand is now supported by Central Selling Europe, a UK-based sales and marketing team dedicated to managing the Central Garden & Pet portfolio, including Nylabone. Rosewood Pet Products has been appointed as Nylabone’s exclusive distributor in the UK, while Nylabone will be working with a network of master EU distributors in mainland Europe.
Jason Booker, UK sales director at Nylabone, said: “This is a landmark year for Nylabone. With 70 years of heritage behind us and a new UK & European structure in place through Central Selling Europe, we are well positioned to serve retailers more effectively than ever before.
“Our partnership with Rosewood ensures easy access to the full Nylabone range, while the latest product innovations demonstrate our ongoing commitment to creating products that enrich dogs’ lives through safe, satisfying chewing.”
New products from the brand include Elk Bone, an extreme chew with a venison flavour; Donut, a new shape with textured surfaces that help support dental health; Peanut Spread Chew, designed for filling an enrichment treat; and S’mores Stick with Marshmallows, a wood textured chew designed to provide dental benefits as well as mental stimulation.
