Bestway Wholesale, sister company of Bestpets, has launched a fundraising appeal to help victims of the devastating floods in Pakistan.
It is estimated that the death toll in Pakistan has exceeded 1,000 since the flooding began, with hundreds of thousands more left without homes or shelter, and many without food.
Working with the Bestway Foundation, the group’s wholesale arm is collecting funds through depot collections and JustGiving.com. The Foundation intends to work closely with world charities on the ground and deliver aid to those that need it the most through its support networks in Pakistan. Bestway Group has already pledged US$1 million in financial and material support.
Dawood Pervez, managing director of Bestway Wholesale and whose father Sir Anwar Pervez (founder and chairman of the Bestway Group) was born in Pakistan, said: “We are deeply saddened by the tragic loss of life and destruction that has been caused by this terrible flooding across Pakistan.
“As a company which has retained its heritage and links to Pakistan to this day, we want to do all we can to support the recovery efforts and help those that need help the most. We know how desperate the situation is right now before disease and further suffering sets in.
“With the significant investment already been made by Bestway Group, allows us to actively provide immediate relief; and by working in partnership with local businesses and financial institutions we are putting in place long term sustainable measures so that we can rehabilitate the masses effected by this national tragedy.
“We are now appealing to all our supply partners, friends, customers and colleagues to join with us and support this cause to help the people of Pakistan”.
For those wishing to donate to the Bestway Foundation fund-raising, visit: https://www.justgiving.com/crowdfunding/bestwayfoundationpakistanfloodrelief?utm_term=Wg62834pk
