Downloads of the new Bestpets app have increased by 140% since June as more and more pet businesses sign up for the quick and easy ordering offered by the wholesaler’s specialist pet division’s new ordering platform.
The e-commerce app launched this summer and has contributed to the 41% increase in sales performance for Bestpets versus the same period last year.
The app makes ordering easier for specialist customers including pet shops, grooming parlours and online retailers and enables them to:
* Browse and order the full Bestpets range of more than 10,000 pet products on a mobile phone
* Use the barcode scanner on the app to scan products and make ordering quicker
* Make lists of their favourite products and store the lists for easy re-ordering each time.
The app has also been optimised with a third-party search company to improve search functionality.
SELLING
Mike Bailey, head of Bestpets, said: “We’re really pleased with the performance of the Bestpets app, which launched after a culmination of 18 months of research and development. We know that pet businesses want to spend less time ordering and more time focused on selling products and spending time with their customers rather than placing orders.
“That’s why this new app has been designed to enable pet businesses to place their order at the touch of a button on their mobile phones, to save lists based on favourite products for easy re-ordering and to browse our full product range of over 10,000 lines.
“We worked with customers to understand what they do (and don’t) want when it comes to ordering on an app and we wanted to provide a solution which works fast and makes ordering quick and easy.
“All a customer has to do now is download the app and sign in with their existing customer number and they will be ready to order. Hundreds of customers are already enjoying the benefits – it’s just what the industry ordered!”
EASIER
Noel Robinson, who was recently appointed to the role of director of Bestpets in addition to his role as director of Bestway Vans Direct, added: “Pet is an area of our business that continues to grow year on year and launching the first app within the pet wholesale industry is just one of the ways we are making life easier for our customers.”
As well as easy access to newly-launched products and seasonal offers, additional features include the latest barcode scanning technology for ease of search and the ability for customers to manage payments and calculate margins, all in one place.
The app can be downloaded on Apple devices at https://itunes.apple.com/gb/app/bestpets/id1449149239?mt=8 and Android devices at:
https://play.google.com/store/apps/details?id=com.rnfdigital.bestpets
