Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. February 2026
    2. January 2026
    3. December 2025
    4. November 2025
    5. October 2025
    6. September 2025
    7. August 2025
    Featured

    PBW News – February 2026

    By David ReesFebruary 10, 2026
    Recent

    PBW News – February 2026

    February 10, 2026

    PBW News – January 2026

    January 12, 2026

    PBW News – December 2025

    December 9, 2025
  • Classifieds
  • Trade Directory
Pet Business World
Distributors

Agency behind Pedigree Wholesale website recognised with award

David ReesBy David ReesMay 6, 20242 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

Web development firm Agency 51 has been named the winner of the BigCommerce EMEA B2B Excellence Award following its work on the build and launch of Pedigree Wholesale’s new website in August last year.

The B2B Excellence Award recognises Agency51’s focus on efficiently solving the complex needs of Pedigree Wholesale’s new website and its work in utilising B2B product features such as multiple price lists, and customer groups. The wholesaler’s portal offers real-time integration into Pedigree’s back-office system, support for tens of millions of customer-specific prices, restricted product catalogues, multi-location stock management and multi-user customer accounts. The BigCommerce site supports Pedigree’s “Customer First” mission for 2024, providing a much-improved experience for users in terms of stability, speed, ease of ordering and real-time stock information.

Agency51 was also named runner-up in both the Excellence of Delivery category (which recognised BigCommerce partners who launch client sites on time, on budget, and in a way that delights customers) and Partner of the Year (which celebrated shortlisted partners’ ability to maximise their clients’ revenues).

Managing director Daniel Warren said: “We are absolutely thrilled to be recognised in these awards. As both a Preferred Partner and a B2B Specialized Partner this award cements Agency51’s reputation as the go-to agency for business-to-business BigCommerce implementations.”

Chris Simmons, Pedigree Wholesale’s head of ecommerce, added: “The success of Pedigree Wholesale BigCommerce was based on our vision of what we wanted to achieve, delivered by a skilled development agency using a first-class ecommerce platform. Agency51 truly deserves this testament to their skills and hard work.”

 

Previous ArticleGeneral Mills completes Edgard & Cooper acquisition
Next Article Retailer seeks crowdfunding to supply free cat microchips
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

Read Similar Stories

Distributors

Gizzls extends WePet partnership

February 26, 2026
Distributors

Battles absorbs Trilanco

February 10, 2026
Distributors

Wellpaws joins forces with Vital Pet Group

February 3, 2026
Most Read

New treats line to support retired police dogs

March 4, 2026

Pets to take their place in Italian design showcase

March 4, 2026

Natural VetCare brand relaunched in UK

March 2, 2026
© 2026 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

Pet Business World
Managing Your Privacy

To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Cookie Preferences
  • {title}
  • {title}
  • {title}