US Pet care supplier Hartz has made a number of senior appointments.
Tina Le Lay has been chosen as president and chief operating officer following a 17 year career at Hartz, most recently as chief marketing officer.
She commented: “I’ve had the honour of serving Hartz in a range of capacities for a long time. The biggest lesson learned is that authenticity and insights must be at the core of everything we do.
“Hartz is nearly 100 years old, there aren’t many brands with our history that have managed to remain relevant for the next generation. Meta and TikTok are where the younger pet parent especially chooses to spend time, prompting us to reevaluate how we approach our content. What does it mean to be truly social-first?”
In addition, Dai Kageyama has been promoted to vice president of marketing. Previously senior director of marketing for cat treats, Kageyama has led marketing for the Delectables brands, which is now the number one brand of wet cat treats and the number two brand of cat treats overall in the US.
The promotions come as the company completes a transition to focus its product assortment entirely on dog and cat care instead of other pets.
Further leadership promotions include Tatsuya Suto moving from president and CEO to chairman and CEO, Frank Cursi to executive vice president and chief financial officer, Shinji Fujita to senior vice president operations, and Takeshi Ikegami to senior vice president research & revelopment and regulatory.
Hartz’s parent company is Unicharm, based in Tokyo, Japan.
